Watch YouTube Videos In Google Earth

Google wants you to watch YouTube videos everywhere. Now you can watch geo-tagged videos inside Google Earth. Any video tagged with a latitude and longitude will show up when this new layer of Google Earth is turned on. So you can watch videos about the places you are exploring inside Google Earth.

It’s a good way to show videos in the context of where they were shot, and also gets more plays for videos that might have otherwise been lost in the YouTube vortex. Of course, people have been embedding YouTube videos in 2-D Google Maps for a while now. But that seems to require more of a manual process. I’d like to see all geo-tagged videos automatically pop up in a video layer on Google Maps as well.

Projects like this point to a day when the entire world will be tagged by its citizens—with videos and text and photos and hyperlinks. Add mobile maps to the equation, and the line between what is virtual and real will begin to blur. Imagine flipping open your phone to see how other people have tagged the spot that you are standing in (although, this is more a Google-Maps scenario than a Google-Earth scenario, at least until you can run Google Earth on a phone). It would be a great way to create travel video guides.

The Tech Industry Wants You To Support The Fight For Fair Use

Listen very carefully to the copyright statement in this clip. Thinking about discussing last weekend’s game with family and friends? The NFL clearly states that viewers cannot talk about the game to anyone without permission

Insane statements like this, and others, are the target of a FTC complaint by the Computer & Communications Industry Association, a group backed by Microsoft, Google, Yahoo, Oracle and a range of other leading tech firms (full list here). The complaint argues that statements made by groups such as the NFL are illegal and deceptive, as ultimately viewers have rights under the US Constitution by way of Fair Use.

The CCIA isn’t stopping at a FTC complaint alone: they want your support in backing consumer rights to fair use. A new site, Defend Fair Use, has been launched and comes complete with copyright abuse examples and a petition that can be signed in support on the CCIA’s case before the FTC.

For those not familiar with the term, Fair Use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders*, or in laymen’s terms it allows anyone to use a clip, extract, or part thereof of copyrighted material in our own works, for example quoting a book in a blog post, displaying a snippet of a presidential debate in a video etc. The concept of Fair Use is based on free speech rights provided by the First Amendment to the United States Constitution. The Commonwealth equivalent of Fair Use is Fair Dealing.

There are any number of causes floating around the tech industry. The more left wing inclined may support movements including Creative Commons; many of these movements tend to be anti-copyright. The fight for Fair Use is not one that is anti-copyright; fair use does not disown copyright nor seek to overthrow it and replace it with some sort of Utopian socialist vision of a free for all where content creators would no longer be able to own their works. Fair Use is about allowing, as the name suggests, fair use of copyrighted materials in a free and open society, be that by the press or by content creators such as bloggers and others. It’s a noble cause, if only because the alternative is absurd. Would we want to live in a society where you would need permission to discuss a football game due to copyright restrictions?

Those interested in signing the petition can do so here.

(in part via Ars)

*Wikipedia

The Tech Industry Wants You To Support The Fight For Fair Use

Listen very carefully to the copyright statement in this clip. Thinking about discussing last weekend’s game with family and friends? The NFL clearly states that viewers cannot talk about the game to anyone without permission

Insane statements like this, and others, are the target of a FTC complaint by the Computer & Communications Industry Association, a group backed by Microsoft, Google, Yahoo, Oracle and a range of other leading tech firms (full list here). The complaint argues that statements made by groups such as the NFL are illegal and deceptive, as ultimately viewers have rights under the US Constitution by way of Fair Use.

The CCIA isn’t stopping at a FTC complaint alone: they want your support in backing consumer rights to fair use. A new site, Defend Fair Use, has been launched and comes complete with copyright abuse examples and a petition that can be signed in support on the CCIA’s case before the FTC.

For those not familiar with the term, Fair Use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders*, or in laymen’s terms it allows anyone to use a clip, extract, or part thereof of copyrighted material in our own works, for example quoting a book in a blog post, displaying a snippet of a presidential debate in a video etc. The concept of Fair Use is based on free speech rights provided by the First Amendment to the United States Constitution. The Commonwealth equivalent of Fair Use is Fair Dealing.

There are any number of causes floating around the tech industry. The more left wing inclined may support movements including Creative Commons; many of these movements tend to be anti-copyright. The fight for Fair Use is not one that is anti-copyright; fair use does not disown copyright nor seek to overthrow it and replace it with some sort of Utopian socialist vision of a free for all where content creators would no longer be able to own their works. Fair Use is about allowing, as the name suggests, fair use of copyrighted materials in a free and open society, be that by the press or by content creators such as bloggers and others. It’s a noble cause, if only because the alternative is absurd. Would we want to live in a society where you would need permission to discuss a football game due to copyright restrictions?

Those interested in signing the petition can do so here.

(in part via Ars)

*Wikipedia

VideoEgg And Lots Of Others Call B.S. On YouTube

VideoEgg’s overlay advertising system has been in the market for a year and is driving “significant” revenue for the company. it’s so successful, in fact, that they recently launched a Facebook advertising network based on the same technology.

The idea is to use a Flash overlay advertisement with some basic information and graphics that takes up a small part of the viewable video area. Users click the ad and get a more in depth video ad. It’s less intrusive than a pre or post roll ad, and has far better performance than ads placed around a video. It’s likely to become the standard way ads are placed on video, even potentially on normal television as the thirty second ad spot continues to decline.

Given VideoEgg’s success with the unit it’s no surprise that YouTube has adopted the same format with their advertising. But it is surprising that YouTube failed to give even a passing mention to the company that invented the unit. VideoEgg also claims to have a patent application on this - something YouTube will certainly have to deal with down the road.

Nick Carr points out that much of the early press on YouTube was written by people who failed to do their homework. Carr trashes a CNET article that he says was basically an ad for YouTube. CNET subsequently changed the title of their article but there is still no mention of VideoEgg’s invention of the unit

Meanwhile, VideoEgg seems to be handling the situation well and taking advantage of the publicity. They added the graphic above to their home page, and are talking to press about their product. Suddenly, everyone is interested.

Ok, Ok. All Of You (even YouTube) Invented Video Overlay Ads “First”

When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, I didn’t realize I’d be getting so many emails and comments disputing exactly who first invented the unit.

VideoEgg has certainly been doing this for a year or so. In a comment to that post, though, an (unconfirmed) ex-YouTuber says the idea was “discussed long ago inside the company” and follows up with:

All other video sharing websites that came out around the time YouTube emerged were still using Quicktime or Windows Media. YouTube might as well accuse VideoEgg of stealing the idea of using a Flash video player.

Next up was Adbrite founder Philip Kaplan, who emailed me to say that Adbrite has had their own overlay product for nearly a year. He also pointed out that I wrote about it. The ad unit is less sophisticated, but it is certainly a Flash video overlay ad unit.

And finally, Brightcove CEO Jeremy Allaire sent me a long email saying they’ve been doing this as far back as October 2005. He also says the ad units are not particularly popular with advertisers:

I caught your post on VideoEgg taking credit for video overlays as an ad format vis a vis the latest YouTube ad product introduction.

To reinforce this point, while I don’t want to claim “invention”, we were certainly very well ahead of the market when we introduced video overlay ads back in October of 2005, just as YouTube was getting their first pirated episodes of The Sopranos on their site. At the Web 2.0 conference that fall, Brightcove debuted our beta service and as part of that both demo’d and discussed how we wanted to changing video and television advertising with new formats that could engage the user in a non-intrusive manner while creating opt-in ‘takeover sponsorship’ units that a marketer would be excited about. We demo’d overlay ads from Coca Cola running in a MTV Networks channel that we were just launching with them. The New York Times covered this debut.

We subsequently demo’d and introduced these formats again at AdTech in New York that fall, and if you speak with any number of a major content owner brand partners, it has been part of our platform since then, along with a wide range of other innovations in video ad formats, policies and targetting mechanisms.

Interestingly, despite having been 18+ months “ahead of the market”, to our disappointment, there has been extremely limited uptake by the advertising community around these formats. There are a lot of factors behind this limited uptake, including:

- the advertising community buying video have been very focused on leveraging existing creative and buying patterns in the online video space
- most content publishers and media owners have been focused on getting the ‘basics’ up and running, and also responding to the RFPs from marketers and advertisers, which are almost 100% focused on basic short-form video commercials
- for premium brands and content, the basic pre-roll and companion banners are yielding extremely attractive CPMs and there is little evidence that :15 ads have any negative impact on end-user viewership behavior — in fact, our own metrics show that sites that run without any ads, and then introduce :15 pre-rolls and banners achieve identical usage and performance (e.g. no drop-off in users because of ads) on their content.

Nonetheless, we remain very bullish about ‘composite’ video advertising formats that combine overlays and unique and non-intrusive calls to action with deeper interactive marketing experiences. We’ve been pushing this for years and only now are starting to see the publishers and media owners that we work with begin to take an interest in these formats. I believe this is because we’re now entering a phase where content companies are looking at ways to maximize yield and revenue within their content, and they are introducing more mid and long-form content which require, by economic necessity, a different suite of formats to deliver a good user experience.

So where does that leave us? Maybe none of these startups did - Om says it all goes back to old school television. We’ll see if VideoEgg’s patent filing is unique enough to be issued. But they’ve already said they won’t be using it offensively to stop others from doing this. The market will sort it all out.

cartoon credit: the amazing Hugh MacLeod

VideoEgg And Lots Of Others Call B.S. On YouTube

VideoEgg’s overlay advertising system has been in the market for a year and is driving “significant” revenue for the company. it’s so successful, in fact, that they recently launched a Facebook advertising network based on the same technology.

The idea is to use a Flash overlay advertisement with some basic information and graphics that takes up a small part of the viewable video area. Users click the ad and get a more in depth video ad. It’s less intrusive than a pre or post roll ad, and has far better performance than ads placed around a video. It’s likely to become the standard way ads are placed on video, even potentially on normal television as the thirty second ad spot continues to decline.

Given VideoEgg’s success with the unit it’s no surprise that YouTube has adopted the same format with their advertising. But it is surprising that YouTube failed to give even a passing mention to the company that invented the unit. VideoEgg also claims to have a patent application on this - something YouTube will certainly have to deal with down the road.

Nick Carr points out that much of the early press on YouTube was written by people who failed to do their homework. Carr trashes a CNET article that he says was basically an ad for YouTube. CNET subsequently changed the title of their article but there is still no mention of VideoEgg’s invention of the unit

Meanwhile, VideoEgg seems to be handling the situation well and taking advantage of the publicity. They added the graphic above to their home page, and are talking to press about their product. Suddenly, everyone is interested.

http://www.techcrunch.com/

Buying tips Refrigerators

the refrigerators in the market cost between Rs.4,990-1,35,000. You first need to decide on the capacity of the fridge.

To give you a rough idea a family of 2 members would require about 50-200 litres. Add 20 litres for every additional member. However, remember that the food habits as well as the shopping habits also affect this calculation. Non-vegetarians would require a higher capacity refrigerator. If you are the kind of person who would rather shop for the entire week at a time, you should go in for a refrigerator with a larger capacity.

Although the gross capacity is the basis on which most refrigerator models in India are sold, the net capacity would give the consumer a correct estimation of the actual usable capacity of the refrigerator. Gross capacity is the total capacity of the refrigerator and not an indicator of the actual capacity, and as a thumb rule, you could reduce 8% to 10% from the gross capacity to get an idea of the actual capacity of the refrigerator.

Frost-free refrigerators have given way to defrosting since they have an in-built thermostat, heater and timer that activates the defrost cycle every 2 hours. Frost-free refrigerators make the messy chore of defrosting a fading memory. These models are priced upwards of Rs.10,000.

There are also models that have an a utomatic defrosting option which defrost the fresh-food compartment automatically, but the freezer still has to be defrosted manually. Models such as this are priced at Rs. 6,500 onwards.