Rocketboom Moves to Blip.tv

The popular daily videoblog Rocketboom is joining online video network blip.tv, which will now host all of Rocketboom’s videos and sell ads for the show. Rocketboom joins a growing crowd of other top videoblogs that can be found on Blip.tv, including Wallstrip, TreeHugger TV, Alive in Baghdad, and Goodnight Burbank. As with most of those shows, the relationship between Rocketboom and blip.tv is not exclusive. For instance, Rocketboom will continue to sell ads on its own site. But the more top-quality shows that blip.tv can sell ads against, the stronger its position becomes in the embryonic world of Web-only video.

rocketboom_screen.pngWith its launch this morning on blip.tv, Rocketboom gains a new sponsor in Comedy Central’s The Sarah Silverman Program. And blip.tv is concurrently launching a new ad unit, an Flash-like overlay that can be seen on Quicktime downloads (the kind you get off iTunes). According to blip.tv CEO Mike Hudack, these ads will be viewable on iTunes even though Apple generally prefers the paid-download model to ads. Blip.tv has offered pre-roll and post-roll ads on video downloads for about a year, but this is the first time a mid-clip overlay is available. Overlays, which usually look like a banner that pop up during the video, are preferable because, Hudack tells TechCrunch “pre-rolls have the potential to turn off viewers and post-rolls don’t get watched.” Eventually, blip.tv will have the capability to track how many times each ad is viewed or clicked on as well. Up till now, such metrics have been more common for streaming videos than for downloads.

ThePudding: Targeted Advertising Comes to Phone Calls

ThePudding provides free, PC-based phone calls to anywhere in the US or Canada. The big catch: computers in Fremont, CA will eavesdrop on and analyze every word of your conversation so they can serve up advertisements tailored to the topic at hand.

Users initiate a phone call simply by visiting ThePudding’s website (currently in private beta) and entering a phone number into the browser. After the call begins, advertisements tailored to the conversation will begin to appear on screen. The NYT has a good screenshot of what these advertisements will look like here.

Phone conversations are monitored only by computers, not actual human beings. The company also does not record any of the conversations or log any of the topics discussed. Therefore, advertisements are tailored to each particular phone call and not to trends in users’ calling behavior.

ThePudding has already experienced a fair amount of backlash, with some calling it a terrible idea because users will not be comfortable enough with allowing their phone conversations to be monitored. There is also the concern that niche users will not be swayed by this completely free offering, because they already pay very little for services like Skype. However, ThePudding may be a potential acquisition target for Skype itself, which may be interested in developing an ad-based revenue model.

Despite the criticism, ThePudding does not seem all that different to me from a privacy perspective than Gmail. If users are comfortable with letting computers analyze their email messages and display targeted advertisements alongside them, why won’t they be comfortable with allowing the same thing with their verbal communications? Perhaps there is an important psychological factor at play here that will always make people unwilling to let strangers monitor what they actually speak. But consumers are caring less and less about how much information they provide online about themselves to unverified companies, so it doesn’t seem implausible to me that with time many people will overcome their anxieties about this type of service.

While ThePudding is currently only available through the web browser on PCs, the company has plans to expand into mobile (and to display advertisements on the screens of handheld devices).

ThePudding is a service of Pudding Media, which was founded by two Israelis with experience in military intelligence and telecommunications. The company is based in San Jose, California.

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Google To Present At TechCrunch40

We just got permission to post this - On top of everything else we’ve got planned, Google will present something at TechCrunch40 next week. Like the AOL and Yahoo product launches, it will not be eligible for the $50,000 top prize awarded to the best new startup product. But they will present it in front of the main crowd, and audience comments and questions will be part of the show.

Diigo to Launch Website Slideshow Feature Next Week

Website annotation tool Diigo will officially announce its new WebSlides feature next week.

The new widget is an embeddable player that presents feeds or bookmarks as live web pages in an interactive slideshow format, complete with full page content including links, comments, and ads. The widget can be sent to friends and colleagues or placed on websites, blogs, and social networks. A bit of good news for publishers: every slide view will actually register a page view for the content owner.

WebSlides also enables Diigo users to highlight important sections and annotate pages on the fly with sticky notes. Users can also bookmark, tag, share, and clip content from the pages in WebSlides for future reference in their own Diigo online folders.

To set up a WebSlides presentation, you simply enter a feed or list of bookmarks, add background music or voice narration, and click “Play”.

There is a lot of competition in the website annotation space, but Diigo’s WebSlides is the first slideshow widget to preserve total page content. Combined with Diigo’s research capabilities, WebSlides makes for a great product. The company will be presenting in the TechCrunch40 demo pit next week.

Our previous coverage of Diigo is here.

Dodos To Business 2.0: Welcome To The Club

Business 2.0, the magazine established in 1998 with the lofty goal of chronicling the rise of the New Economy is to close.

According to a NY Times report, Business 2.0 staff were told today that the publication will close next week after the completion of the October Edition.

There previously has been some rumors that Business 2.0 would be taken over by a new publisher, however it appears that Time has decided to kill the magazine (as the NY Times suggests) so as to not provide a ready made magazine and subscriber list to a competitor.

Business 2.0 was founded by Chris Anderson and journalist James Daly and served as a launching pad for a number of well known writers over its 10 years, Om Malik among them.

Nirvanix Launches To Compete With Amazon S3 Storage Service

As anticipated earlier this month, San Diego based Nirvanix has launched and will offer an alternative to Amazon’s S3 storage service, which is growing rapidly.

The company is positioning itself against Amazon by saying it’s easier to integrate than S3 and they offer a service level agreement to guarantee 99/9% uptime (Amazon does not offer an SLA).

Pricing is $0.18/GB/month for storage and $0.18/GB of data transferred. By comparison, Amazon charges $0.15/GB/month for storage, and $0.10/GB of data transferred in and $0.13-$0.18/GB of data transferred out.

The lack of a service level agreement at Amazon has led many startups to use it for backup purposes only, keeping primary storage under their direct control. They may find Nirvanix as an attractive alternative (and this may also give Amazon an incentive to add an SLA soon).

Nirvanix, however, is affiliated with MediaMax, which has recently gone through a hellish transition that left customers offline and furious. The connection between the two companies is going to create some marketing stress for Nirvanix as it rolls out its new service.

The company has raised $12 million in funding.

Lulu To Hulu: Cease And Desist

Online self publishing company Lulu has filed suit against the NBC/ News Corp joint venture Hulu for trademark infringement, unfair and deceptive trade practices and for federal cyberpiracy.

Lulu alleges that Hulu have intentionally attempted to create confusion in the marketplace in that the name Hulu represents a definitive encroachment on Lulu’s name. Lulu also claims Hulu’s trademark filing of August 22 identifies various products and services, many of which are related to, and even identical to, the services that Lulu provides under its Lulu marks.

Lulu CEO Bob Young said in a statement that the legal action was about defending Lulu’s brand; for everyone else it’s yet another part of the ongoing trainwreck soap opera that Clown Co (Hulu) has been since pretty much day one. The ultimate irony of course is that Hulu, which translates to cease and desist in Swahili, may never get off the ground due to someone taking the meaning of the name seriously.

ContraStream To Join Social Music Sites

If you are into the social music scene, bookmark ContraStream, a new music discovery engine, and go back to it on September 3 when they launch.

The site promises to help users find good music quickly. Artists upload indie music and others vote on it Digg-fashion to push the good stuff to the top of the site. It is at least somewhat similar to iJigg, which also lets users vote, Digg-like, on music.

ContraStream will leverage the user-generated voting data to create let users search/browse popular music. Each artist and album also gets its own dedicated page on the site.

In an effort to “keep the music indie,” users are encouraged to flag music that is “too mainstream.”

See more at Scopetech.

The Tech Industry Wants You To Support The Fight For Fair Use

Listen very carefully to the copyright statement in this clip. Thinking about discussing last weekend’s game with family and friends? The NFL clearly states that viewers cannot talk about the game to anyone without permission

Insane statements like this, and others, are the target of a FTC complaint by the Computer & Communications Industry Association, a group backed by Microsoft, Google, Yahoo, Oracle and a range of other leading tech firms (full list here). The complaint argues that statements made by groups such as the NFL are illegal and deceptive, as ultimately viewers have rights under the US Constitution by way of Fair Use.

The CCIA isn’t stopping at a FTC complaint alone: they want your support in backing consumer rights to fair use. A new site, Defend Fair Use, has been launched and comes complete with copyright abuse examples and a petition that can be signed in support on the CCIA’s case before the FTC.

For those not familiar with the term, Fair Use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders*, or in laymen’s terms it allows anyone to use a clip, extract, or part thereof of copyrighted material in our own works, for example quoting a book in a blog post, displaying a snippet of a presidential debate in a video etc. The concept of Fair Use is based on free speech rights provided by the First Amendment to the United States Constitution. The Commonwealth equivalent of Fair Use is Fair Dealing.

There are any number of causes floating around the tech industry. The more left wing inclined may support movements including Creative Commons; many of these movements tend to be anti-copyright. The fight for Fair Use is not one that is anti-copyright; fair use does not disown copyright nor seek to overthrow it and replace it with some sort of Utopian socialist vision of a free for all where content creators would no longer be able to own their works. Fair Use is about allowing, as the name suggests, fair use of copyrighted materials in a free and open society, be that by the press or by content creators such as bloggers and others. It’s a noble cause, if only because the alternative is absurd. Would we want to live in a society where you would need permission to discuss a football game due to copyright restrictions?

Those interested in signing the petition can do so here.

(in part via Ars)

*Wikipedia

The Tech Industry Wants You To Support The Fight For Fair Use

Listen very carefully to the copyright statement in this clip. Thinking about discussing last weekend’s game with family and friends? The NFL clearly states that viewers cannot talk about the game to anyone without permission

Insane statements like this, and others, are the target of a FTC complaint by the Computer & Communications Industry Association, a group backed by Microsoft, Google, Yahoo, Oracle and a range of other leading tech firms (full list here). The complaint argues that statements made by groups such as the NFL are illegal and deceptive, as ultimately viewers have rights under the US Constitution by way of Fair Use.

The CCIA isn’t stopping at a FTC complaint alone: they want your support in backing consumer rights to fair use. A new site, Defend Fair Use, has been launched and comes complete with copyright abuse examples and a petition that can be signed in support on the CCIA’s case before the FTC.

For those not familiar with the term, Fair Use is a doctrine in United States copyright law that allows limited use of copyrighted material without requiring permission from the rights holders*, or in laymen’s terms it allows anyone to use a clip, extract, or part thereof of copyrighted material in our own works, for example quoting a book in a blog post, displaying a snippet of a presidential debate in a video etc. The concept of Fair Use is based on free speech rights provided by the First Amendment to the United States Constitution. The Commonwealth equivalent of Fair Use is Fair Dealing.

There are any number of causes floating around the tech industry. The more left wing inclined may support movements including Creative Commons; many of these movements tend to be anti-copyright. The fight for Fair Use is not one that is anti-copyright; fair use does not disown copyright nor seek to overthrow it and replace it with some sort of Utopian socialist vision of a free for all where content creators would no longer be able to own their works. Fair Use is about allowing, as the name suggests, fair use of copyrighted materials in a free and open society, be that by the press or by content creators such as bloggers and others. It’s a noble cause, if only because the alternative is absurd. Would we want to live in a society where you would need permission to discuss a football game due to copyright restrictions?

Those interested in signing the petition can do so here.

(in part via Ars)

*Wikipedia

Dapper to Launch Instant Facebook AppMaker

This Tuesday, Israel-based Dapper will launch the private beta of Facebook AppMaker, a new tool that the company claims will provide people with a dead simple way to create new Facebook applications.

At its core, Dapper allows users to create API’s called “Dapps” by selecting data from Websites, RSS/XML feeds, Google Gadgets, and more. Each “Dapp” is an XML which can be manipulated in any number of ways. The company released a tool to create Netvibes modules in late 2006.

Dapper’s Facebook AppMaker lets these Dapps be transformed into full-blown Facebook applications. This includes functionalities such as remote search and retrieval, remote login, and multi-page apps. A Facebook Developer account is a prerequisite to the AppMaker process itself.

The test app I created was an effortless process: I created a Dapp, entered it in the AppMaker wizard, entered the appropriate Facebook’s API/Secret keys, saved and installed. While creating a Dapp was not a sophisticated process on Dapper’s side, it certainly could be more intuitive. I found the Facebook side of the process to require a higher degree of technological aptitude.

Dapper is debuting the AppMaker with an Answers.com application that features three applets: Word of the Day, Today in History, and Do You Have the Answers? Another already available app is Go2Web20’s. Expect an additional application to be launched in the next couple of days with a “high-profile” media player.

Headed by Eran Shir (CEO) and Jon Aizen (CTO), Dapper employs a team of 15 and is in the midst of setting-up an office in San Francisco. In 2006, the company secured a $1.2M funding round from Accel Partners. The company first launched in August 2006 and we covered them as part of a roundup post along with Yahoo Pipes, Teqlo, Proto and OpenKapow in March 2007.

Sign-up for beta access by emailing techcrunch@dapper.net.