Zyb, The Mobile Social Network

Michael Arrington

16 comments »

The idea of taking an address book application and turning it into a social network isn’t new - Plaxo just did it two weeks ago.

Now ZYB, a Danish startup, is using the mobile phone contact list as the center of the network, and the company doesn’t have the emotional baggage that still lingers with Plaxo and makes many users hesitant to trust them (I, for one, forgave them long ago).

Zyb first launched in mid 2006 as a service to back up your mobile phone. Through a relatively painless process, users can auto-sync their contacts and calendar to ZYB’s servers. It’s useful in the event of a lost phone, but the web interface is actually much easier to use to enter new contact and calendar information, too. The service, which is free, has about 200,000 active users (mostly in Europe).

ZYB, realizing that people add most or all of their close friends, co-workers and family as mobile phone contacts, has now built a social network to leverage those connections. You can add anyone on your contact list as a friend, which sends a request to them to add you as well. Users have standard profile pages to add photos, comments, etc. And they can also text/sms in status updates which appear on their profile, and friends can choose to subscribe to those status updates via text as well (very Twitter-like).

ZYB is free to users, although the company says they will eventually add premium services like Outlook-sync for an additional fee.

The basic ZYB service is difficult to use on U.S. mobile phones, although the setup takes only a minute on European phones. U.S. residents can still sign up and use the service, though (as I have done) and simply add contacts manually.

The company is headquartered in Copenhagen, and has a development office with most of its 20 employees in Cambridge. They raised €3 million in funding from Nordic Venture Partners in late 2006.

Dapper to Launch Instant Facebook AppMaker

This Tuesday, Israel-based Dapper will launch the private beta of Facebook AppMaker, a new tool that the company claims will provide people with a dead simple way to create new Facebook applications.

At its core, Dapper allows users to create API’s called “Dapps” by selecting data from Websites, RSS/XML feeds, Google Gadgets, and more. Each “Dapp” is an XML which can be manipulated in any number of ways. The company released a tool to create Netvibes modules in late 2006.

Dapper’s Facebook AppMaker lets these Dapps be transformed into full-blown Facebook applications. This includes functionalities such as remote search and retrieval, remote login, and multi-page apps. A Facebook Developer account is a prerequisite to the AppMaker process itself.

The test app I created was an effortless process: I created a Dapp, entered it in the AppMaker wizard, entered the appropriate Facebook’s API/Secret keys, saved and installed. While creating a Dapp was not a sophisticated process on Dapper’s side, it certainly could be more intuitive. I found the Facebook side of the process to require a higher degree of technological aptitude.

Dapper is debuting the AppMaker with an Answers.com application that features three applets: Word of the Day, Today in History, and Do You Have the Answers? Another already available app is Go2Web20’s. Expect an additional application to be launched in the next couple of days with a “high-profile” media player.

Headed by Eran Shir (CEO) and Jon Aizen (CTO), Dapper employs a team of 15 and is in the midst of setting-up an office in San Francisco. In 2006, the company secured a $1.2M funding round from Accel Partners. The company first launched in August 2006 and we covered them as part of a roundup post along with Yahoo Pipes, Teqlo, Proto and OpenKapow in March 2007.

Sign-up for beta access by emailing techcrunch@dapper.net.