Zoho’s Business Suite Taking on Google Apps

Zoho has been a busy company. Over the past two years they’ve launched 12 applications along with 4 utilities, nearly all with APIs. Last October Zoho tied these programs together for individuals with a single sign-on feature. Today they’re releasing a similar bundling for businesses that takes on Google’s own business productivity suite.

The new release is called Zoho Business, and will bring multiple Zoho applications under a single roof along with an administration console to manage users, domains, and groups. Zoho business will feature multiple user accounts with varying security levels, single sign-on across all Zoho applications, domain name control, remote backup, telephone support, and a variety of other features to be announced.

The suite will will come in a Free and Pro version, mirroring Google’s offer. However, Zoho is expected to price their suite around $40/user/year, $10 less than Google Apps. Zoho’s offering will also consist of more applications than SMBs get with Google Apps, which consists of calendaring, email, Docs & Spreadsheets, Page Creator, and Start Page. Zoho will include all 12 of their collaboration programs (chat, email, planner, wiki, crm, project manager, etc.).

Zoho has yet to finalize the service differences between the free and paid version. It is currently available in private beta, will go into public beta next month, and exit public beta during the first quarter for next year. You can apply for the beta here.

Bet On Anything And Everything With BluBet

BluBet lets you and your friends bet on anything, while avoiding the rather controversial use of real money in online gambling. On BluBet, players will be able to place bets on anything from Brittany’s sex life, to Facebook outgrowing MySpace. The site is launching out of a quiet beta and is backed with $225,000 from Jawed Karim (Co-Founder of YouTube), Kevin Hartz (Co-Founder of Xoom), Joe Greenstein (Co-Founder and CEO of Flixster) and Keith Rabois (Former PayPal & LinkedIn Executive and Current Slide Executive).

You start off with 30,000 BluBucks, their fake currency. Bets are based on topics (technology, politics, business), much like a news site. Anyone can post a bet, which consists of a question, a pot, and an ante.

Bets are broken into two types of categories, polls and challenges. Polls base the outcome of the bet on the most popular response. Challenges base the winners on the outcome of some real world event (e.g who wins a football game). Every bet is live for a set period of time, with challenges needing the person initiating the bet to list the final outcome. You get 1,000 extra BluBucks for posting a bet and winners split the pots amongst themselves. Your winnings rank you on a leader board and are tracked in your personal profile. If you go bust, it’s marked on your record and you restart with 10,000 BluBucks.

Fraudulent bets, where users rally to affect the outcome, are naturally a concern. However, they’ve implemented a system where players rate how good a bet was after the bet closes. The rating for the individual bet is added to a users overall rating, hopefully making crooks with low ratings easy to avoid. Otherwise it’s a case of “Caveat Emptor” with spending your virtual dollars.

The founders see it as a simple way of creating a predictive market, although that’s not their goal. Even though free systems don’t motivate users with enough of an upside to be consistently accurate in aggregate, some free systems have discovered very successful individuals. Money-free PicksPal was able to beat the Vegas spread for sports, but probably serves as a proxy for a lot of the real sports gambling happening offline. Social stock picking startups are another category trying to create a predictive market based off of their users. Social Picks, MarketWatch, and the Motley Fool CAPS service are some of the sites taking this on without real money. Covestor is another social stock site that ties investments to your real account.

VideoEgg And Lots Of Others Call B.S. On YouTube

VideoEgg’s overlay advertising system has been in the market for a year and is driving “significant” revenue for the company. it’s so successful, in fact, that they recently launched a Facebook advertising network based on the same technology.

The idea is to use a Flash overlay advertisement with some basic information and graphics that takes up a small part of the viewable video area. Users click the ad and get a more in depth video ad. It’s less intrusive than a pre or post roll ad, and has far better performance than ads placed around a video. It’s likely to become the standard way ads are placed on video, even potentially on normal television as the thirty second ad spot continues to decline.

Given VideoEgg’s success with the unit it’s no surprise that YouTube has adopted the same format with their advertising. But it is surprising that YouTube failed to give even a passing mention to the company that invented the unit. VideoEgg also claims to have a patent application on this - something YouTube will certainly have to deal with down the road.

Nick Carr points out that much of the early press on YouTube was written by people who failed to do their homework. Carr trashes a CNET article that he says was basically an ad for YouTube. CNET subsequently changed the title of their article but there is still no mention of VideoEgg’s invention of the unit

Meanwhile, VideoEgg seems to be handling the situation well and taking advantage of the publicity. They added the graphic above to their home page, and are talking to press about their product. Suddenly, everyone is interested.

VideoEgg And Lots Of Others Call B.S. On YouTube

VideoEgg’s overlay advertising system has been in the market for a year and is driving “significant” revenue for the company. it’s so successful, in fact, that they recently launched a Facebook advertising network based on the same technology.

The idea is to use a Flash overlay advertisement with some basic information and graphics that takes up a small part of the viewable video area. Users click the ad and get a more in depth video ad. It’s less intrusive than a pre or post roll ad, and has far better performance than ads placed around a video. It’s likely to become the standard way ads are placed on video, even potentially on normal television as the thirty second ad spot continues to decline.

Given VideoEgg’s success with the unit it’s no surprise that YouTube has adopted the same format with their advertising. But it is surprising that YouTube failed to give even a passing mention to the company that invented the unit. VideoEgg also claims to have a patent application on this - something YouTube will certainly have to deal with down the road.

Nick Carr points out that much of the early press on YouTube was written by people who failed to do their homework. Carr trashes a CNET article that he says was basically an ad for YouTube. CNET subsequently changed the title of their article but there is still no mention of VideoEgg’s invention of the unit

Meanwhile, VideoEgg seems to be handling the situation well and taking advantage of the publicity. They added the graphic above to their home page, and are talking to press about their product. Suddenly, everyone is interested.

http://www.techcrunch.com/