Minti: Parenting Advice For The UGC Generation

Minti offers a collaborative parenting advice service that ignores the one-to-many we know best style service that is the norm in this space, and instead empowers individuals to share their stories and experience.

As Michael Arrington wrote his initial review of the site in March 2006, the overall concept of Minti isn’t entirely new. As a service it sits somewhere between an advice site such as BabyCentre (a site I visited regularly when I was on the road to parenthood) and a forum. The difference is in the implementation.

Weighing User Generated Interactions

Minti is powered by the Vibe Engine, a custom built CMS owned by Vibe Capital (the majority shareholders of Minti) that also powers sites such as Refurber.

Minti has over 20,000 active registered members (as opposed to inactive or casual visitors, they are doing 7 figures in traffic) who comment, vote, tag, and contribute advice. Consider something like Breastfeeding; Minti has many user generated advice articles on the subject but it’s how they are weighed that makes the service usable and perhaps something different.

minti1.pngThe Vibe Engine weighs votes on an article based on a number of factors. Anyone can vote, but an unregistered visitor’s vote is not weighed as heavily as a registered user. Users themselves fall into ten member categories based on the amount of activity the undertake on Minti itself. Each level has a higher weighing meaning that users who are more active have a stronger vote than those who aren’t. It should be noted that none of this is evident to the user; these are all primarily backend levels, although at certain levels users get extra privileges including the ability to mark a contribution for review/ deletion is it is not of a reasonable standard. Users at higher levels also get to vote on reviews/ deletions as well in a truly distributed management model where regular users have ownership in decision making.

Overall the model delivers user rated results that serve to filter lots of information in a more accessible fashion for all readers.

Yahoo Mail Out of Beta; New Features

The new Yahoo Mail interface went into public beta in September 2006, although Yahoo was testing it long before that. Tonight Yahoo takes the “beta” label off of the product and makes it the default interface for all new Yahoo mail accounts.

Yahoo mail already has an integrated RSS reader and instant messaging. They also recently announced unlimited storage for all mail users.

They are also releasing a few new features.

Shortcuts: Mail now has a number of intelligent shortcuts. Things like addresses, places, dates, contact information, etc. are underlined with blue dots. Click on the link and see a mashup with maps (for addresses), travel guides (for places), calendar (for dates), etc. New services are being added regularly.

SMS/Text Messaging: Yahoo wants you to use their mail application whenever you contact your friends, however you contact them. In addition to emailing or instant messaging clients, you can now send them a text message from the mail interface. Their responses also come in directly to Yahoo Mail. It currently works for U.S., India, Philippines and Canadian mobile numbers.

Is Yahoo Mail a better webmail application than GMail? In our comparisons GMail always comes out on top, although the main reason is tagging of messages and the fact that GMail gives free forwarding and POP access to the account. Yahoo still charges $20/year for forwarding or POP access. For users who still like their desktop mail clients, POP access is an important feature. Yahoo says they are considering making it a free option, but they have a lot of paying mail customers. If they make too many features free, they jeopardize that revenue stream. Offering unlimited free storage really pushed the limits, so I don’t expect them to move more features from paid to free any time soon.

The new interface is the final realization of Yahoo’s 2004 acquisition of Ajax pioneer Oddpost. The new mail product is based largely on ideas first launched by Oddpost in 2002.

Startups aren’t just sitting around as the big guys upgrade their webmail apps, though. Our favorite product in this space is Orgoo, which launches this fall and lets users pull in mail and IM accounts from any number of providers. Foldera is another promising product in this space (I was previously on their board of directors, but I do not own any stock in the company).

Helium Marketplace: Make Money Writing Online

Helium is a directory of user generated articles. Anyone can submit an article to any of 24 different categories (arts, autos, politics, etc.). Articles can be submitted directly to channels, entered into contests, or as part of a debate. Since Helium’s launch last October the site has gotten over 69,000 writers and accumulated over 400,000 articles on 60,000 topics.

Over the past couple of months they’ve been running a pilot program for new “Marketplace” service that connects authors and publishers. Today, they’re officially launching the service. Using “Marketplace”, publishers can list bounties for articles they want written. Authors then submit their stories following the publisher’s writing guidelines and compete for the bounty. Publishers can select any of the articles as the winner, although Helium’s peer review ratings help rank the list. Payments per article range from $20 to over $100, with 20% transaction fee going to Helium.

For the pilot they have 14 publishers listing about 10 bounties a piece. In September they expect to have over 1000 publishers on the system.

Bet On Anything And Everything With BluBet

BluBet lets you and your friends bet on anything, while avoiding the rather controversial use of real money in online gambling. On BluBet, players will be able to place bets on anything from Brittany’s sex life, to Facebook outgrowing MySpace. The site is launching out of a quiet beta and is backed with $225,000 from Jawed Karim (Co-Founder of YouTube), Kevin Hartz (Co-Founder of Xoom), Joe Greenstein (Co-Founder and CEO of Flixster) and Keith Rabois (Former PayPal & LinkedIn Executive and Current Slide Executive).

You start off with 30,000 BluBucks, their fake currency. Bets are based on topics (technology, politics, business), much like a news site. Anyone can post a bet, which consists of a question, a pot, and an ante.

Bets are broken into two types of categories, polls and challenges. Polls base the outcome of the bet on the most popular response. Challenges base the winners on the outcome of some real world event (e.g who wins a football game). Every bet is live for a set period of time, with challenges needing the person initiating the bet to list the final outcome. You get 1,000 extra BluBucks for posting a bet and winners split the pots amongst themselves. Your winnings rank you on a leader board and are tracked in your personal profile. If you go bust, it’s marked on your record and you restart with 10,000 BluBucks.

Fraudulent bets, where users rally to affect the outcome, are naturally a concern. However, they’ve implemented a system where players rate how good a bet was after the bet closes. The rating for the individual bet is added to a users overall rating, hopefully making crooks with low ratings easy to avoid. Otherwise it’s a case of “Caveat Emptor” with spending your virtual dollars.

The founders see it as a simple way of creating a predictive market, although that’s not their goal. Even though free systems don’t motivate users with enough of an upside to be consistently accurate in aggregate, some free systems have discovered very successful individuals. Money-free PicksPal was able to beat the Vegas spread for sports, but probably serves as a proxy for a lot of the real sports gambling happening offline. Social stock picking startups are another category trying to create a predictive market based off of their users. Social Picks, MarketWatch, and the Motley Fool CAPS service are some of the sites taking this on without real money. Covestor is another social stock site that ties investments to your real account.

Netflix Quietly Rolls Out Social Networking Features

We caught wind this morning of some new social features on the Netflix website. Members can now navigate to a “Community” section, which replaces an older “Friends” page.

According to the Netflix Community Blog, the company unveiled the new community section on July 30th and has been tweaking it significantly over the last couple of weeks. There are a number of community features so far:

1. Latest reviews stream that continually loads movie reviews in real time as people post them to Netflix
2. “Members’ Top 10 Lists” widget that displays user-generated movie lists based on what Netflix thinks you will like
3. “Unique in…” area that shows the movies that are uniquely popular in your hometown
4. Selection of strangers on Netflix who share your interests or are most “similar to you”
5. List of your friends’ recent activities with Netflix (what movies they have requested, whether they have been returned, etc.)
6. “Friends’ Quiz” that generates simple questions to test you about your Netflix friends’ movie-renting behavior
7. Friends’ Love/Hated area that shows the movies your friends loved or hated (pretty self-explanatory)

If you are a Netflix user, check out these new features and let us know what you think in the comments. The Netflix developers are also open to feedback, so head over to their blog as well to give them your two cents.

In light of our recent coverage of social networking platforms, Netflix appears to be implementing features that support the notion of niche social networking.

These developments also put Netflix in more direct competition with companies like Flixster that provide social networks for movie fans.

Thanks for the tip Joel Simkhai.

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