VideoEgg And Lots Of Others Call B.S. On YouTube

VideoEgg’s overlay advertising system has been in the market for a year and is driving “significant” revenue for the company. it’s so successful, in fact, that they recently launched a Facebook advertising network based on the same technology.

The idea is to use a Flash overlay advertisement with some basic information and graphics that takes up a small part of the viewable video area. Users click the ad and get a more in depth video ad. It’s less intrusive than a pre or post roll ad, and has far better performance than ads placed around a video. It’s likely to become the standard way ads are placed on video, even potentially on normal television as the thirty second ad spot continues to decline.

Given VideoEgg’s success with the unit it’s no surprise that YouTube has adopted the same format with their advertising. But it is surprising that YouTube failed to give even a passing mention to the company that invented the unit. VideoEgg also claims to have a patent application on this - something YouTube will certainly have to deal with down the road.

Nick Carr points out that much of the early press on YouTube was written by people who failed to do their homework. Carr trashes a CNET article that he says was basically an ad for YouTube. CNET subsequently changed the title of their article but there is still no mention of VideoEgg’s invention of the unit

Meanwhile, VideoEgg seems to be handling the situation well and taking advantage of the publicity. They added the graphic above to their home page, and are talking to press about their product. Suddenly, everyone is interested.

http://www.techcrunch.com/

Raising the Cone of Silence

The editorial "'Get Smart' in Washington" (Aug. 3) does not discuss the fact that the administration's proposal to gut the Foreign Intelligence Surveillance Act (FISA) isn't about listening to foreign-to-foreign calls; it's about undercutting ...
Can he hear you now? Yes East Valley Tribune
Roll Call Winston-Salem Journal
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Buying tips Refrigerators

the refrigerators in the market cost between Rs.4,990-1,35,000. You first need to decide on the capacity of the fridge.

To give you a rough idea a family of 2 members would require about 50-200 litres. Add 20 litres for every additional member. However, remember that the food habits as well as the shopping habits also affect this calculation. Non-vegetarians would require a higher capacity refrigerator. If you are the kind of person who would rather shop for the entire week at a time, you should go in for a refrigerator with a larger capacity.

Although the gross capacity is the basis on which most refrigerator models in India are sold, the net capacity would give the consumer a correct estimation of the actual usable capacity of the refrigerator. Gross capacity is the total capacity of the refrigerator and not an indicator of the actual capacity, and as a thumb rule, you could reduce 8% to 10% from the gross capacity to get an idea of the actual capacity of the refrigerator.

Frost-free refrigerators have given way to defrosting since they have an in-built thermostat, heater and timer that activates the defrost cycle every 2 hours. Frost-free refrigerators make the messy chore of defrosting a fading memory. These models are priced upwards of Rs.10,000.

There are also models that have an a utomatic defrosting option which defrost the fresh-food compartment automatically, but the freezer still has to be defrosted manually. Models such as this are priced at Rs. 6,500 onwards.