Netscape Was Better As A Digg Clone: Viewers

Traffic on AOL’s Netscape portal has plummeted since the site dumped its social news voting model and reverted to a new portal, at least according to Alexa.

Unfortunately the comScore figures for Netscape aren’t yet available for September so we can’t confirm the traffic crash, but despite Alexa’s argued issues the crash in traffic as shown by Alexa is unlikely to be an Alexa only quirk.

Tony Hung, who first picked up on the traffic crash notes that “[the traffic crash] validates Jason Calacanis — and indeed all the hard work Netscape folks have done over the past year or so to cultivate a community in Digg’s shadow — that so many of the people at Netscape were genuine fans *of* social news.” He’s right.

If Alexa is to be believed, Netscape’s traffic is now at its lowest level ever and ranks at a miserly 2,200th, a far cry from the days where Netscape was in the top 10 destinations online or even in the Top 600 during its time as a Digg clone. Some one at AOL may have some explaining to do given that the decision destroyed the traffic (and value) of Netscape by over 50%.

Australian Government Proves Why Blogging Is Best Left To Everyone Else

The Australian Government has released an official consultation (white) paper on whether it should launch a “consultation blog.”

According to the paper, the Special Minister of State the Hon. Gary Nairn states that the purpose of the paper is to discuss the provision of the consultation blog and “sets out to balance the opportunities provided by the new online environment against the challenges and very real threats emerging to the identity and privacy of individuals.” The blog itself “is
envisaged as a website that lists consultations and allows people to post responses, comments and feedback against each consultation.”

Now whilst it’s great to see a sovereign nation officially consider a blogging strategy, I want what ever it is the soon-to-be former Government is smoking; the irony of launching a consultation paper on a consultation blog seems lost on them. Certainly deciding to run a blog based on a lengthy consultation process by itself seems to me to prove that they shouldn’t be blogging at all; after all, if the purpose of having a consultation blog is to gain feedback from the public, wouldn’t they just be better off launching the blog and taking feedback from the public via the blog rather than launching a consultation paper that probably cost six figures to come up with by a committee of high paid public servants who love nothing more than creating papers like this as a means to avoid real exposure to the will of the public? A little cynical perhaps, but reading a paper that describes blogs like 2002 called again can do that to you.

The PDF in all its glory can be found here.

Disclosure: I’m a former Australian Government staffer.